ABOUT US
Ality Private Office is a privately held partnership founded by a team of experienced professionals from diverse industry backgrounds. Structured on the principles of the traditional family office, Ality extends this model beyond families to serve select individuals.
We provide a comprehensive suite of services designed to manage and optimise our clients’ personal and professional affairs. By operating through an annual membership model, we provide the scale, discretion, and personalised service of a dedicated family office—tailored to each client’s unique needs, while leveraging economies of scale.
OUR VALUES
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OUR VALUES
At Ality Private Office, we are deeply committed to each client and believe that our reputation is paramount. We tailor our approach to every client and work dynamically to deliver services bespoke to their individual needs. Our goal is to provide exclusive, exceptional service—always going above and beyond to deliver in any capacity required.
THE WORLD’S MOST EXCLUSIVE EXPERIENCES
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SERVICES
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BUSINESS FACILITIES
We provide a London-based office in W1. Clients may use the office as a postal address for added privacy and convenience, and receive access to private boardrooms, video conferencing facilities, and secure printing services.
CONCIERGE & LIFESTYLE SUPPORT
We curate a personalised suite of lifestyle and asset services, tailored to each client’s distinct preferences and priorities. From acquiring fine art, timepieces, and jewellery to managing household staff and payroll, securing access to private members’ clubs, arranging bespoke travel and residences, sourcing exclusive event invitations, and providing luxury chauffeuring in major cities—every detail is managed with absolute discretion, care, and precision.
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PERSONAL CLIENT PA
All clients are provided with a Personal Assistant to assist with day-to-day requests, full service offerings, and bespoke assistance as required.
REAL ESTATE
We offer specialised advisory services across property purchase, acquisitions, investments, lettings, and sales. With extensive experience in the UK real estate market, our team provides access to a broad range of investment opportunities tailored to each client’s interests and requirements. From £400p/w rentals to £100 million developments, we operate across all levels to meet our clients’ property needs with precision and insight.
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BUSINESS ADVISORY
We provide bespoke research and reporting, corporate representation, and business planning support, backed by strategic insight into direct investment opportunities. Our team also assesses and structures shareholders’ agreements to ensure every partnership aligns with our clients’ objectives. We believe that every investment—whether £10,000 or £100,000,000—warrants meticulous due diligence to safeguard its integrity, ensure its sustainability, and reflect our clients’ long-term vision.
CHARITABLE AND PERSONAL DEVELOPMENT
From supporting well‑established charities through strategic partnerships to helping clients establish their own philanthropic foundations, we are deeply committed to empowering impact‑driven initiatives. Clients also benefit from personal development opportunities—including education, life skills training, and time management support—equipping them with the tools and confidence to shape their future with intention.
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ADMINISTRATION
We provide our clients with access to our trusted professionals for legal and specialist support, complemented by liaison services with vetted consultants to facilitate strategic networking and partnerships. Our assistance also extends to comprehensive household audits—including insurance, utilities, and cost‑efficiency reviews—alongside day‑to‑day executive support and integrated planning.
LOGISTICS
We manage freight handling, luggage forwarding, travel security, specialised insurance, and comprehensive country and location checks. We also support visa, consular, and relocation services. With a deep understanding of high-demand lifestyles, we excel at providing logistical support to accommodate time-sensitive schedules.
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SOCIAL MEDIA AND PARTNERSHIP OPPORTUNITIES
We support clients in identifying, evaluating, and structuring social media collaborations, brand partnerships, and strategic commercial opportunities—including equity‑based or “sweat equity” arrangements—that reflect their personal brand, values, and long‑term ambitions.
SECURITY SERVICES
From providing close protection for our clients and their families, securing properties, safeguarding assets, to offering cyber security assistance–our services ensure complete coverage. Our relationships extend from day-to-day security and drivers to full military protection, including a cybersecurity team that can carry out a Security Vulnerability Assessment (SVA).
THE TEAM
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STEVEN MURAD
As an entrepreneur, Steven is involved in a multitude of businesses. From investment, retail and property development, he has vast experience in various industries both in the UK and abroad. With an intense focus on client relations, Steven is extremely personable with an exceptional attention to detail, always putting the client first. -
RICHARD KNOTT
Rich Knott is a seasoned expert in football operations, strategic management, and live event delivery, with nearly a decade at Tottenham Hotspur FC leading stadium operations and sponsorship activation. Richard brings a wealth of connections across elite sport, the music industry, influencers, and celebrities, working closely with global sports organisations, artists, directors, and ownership groups. Passionate about startups and community-led initiatives, Rich is known for his collaborative leadership and commitment to driving growth and excellence across the sports and entertainment industries.
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ALANOUD ALRASHEED
TESTIMONIALS
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“Working with Ality has been a pleasure. They have full commitment to their clients at all times, focusing on quality and efficiency, always delivering for their clients. Ality work in a very professional manner. They are extremely diligent and trustworthy and my working relationship with Steven and the team has developed into a long lasting friendship.”
Antonio Rüdiger
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"I have had the pleasure of working with Sam on over 200 property transactions. Sam is one of the most passionate, knowledgeable, and experienced property advisors in the industry. He handles matters with a fine balance of professionalism and a personal touch, while looking after clients' best interests."
Nic Tiong, Healy’s LLP
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"I have worked with Sam for many years and his ability to look after his clients, structure deals and find solutions using creative thinking and his vast knowledge of the industry make him quite unique in his ability to generate wealth. I also know Steven very well and they are both professional and friendly and so excellent business partners and advisors."
Vidhur Mehra, Benham & Reeves
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I have had the pleasure of knowing and working with the Ality team for many years, and I have always found them to be knowledgable, professional, honest and totally client focussed. Their networks are exceptional, as are their work rate… on top of this, Sam and Steve are great fun to work with, so all told a winning combination!
Marcus Allen, Cult Wines
GIVING YOU THE FREEDOM OF TIME
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